Lucky Holder 宏益冷凍水產

Lucky Holder

B2B re-branding project to help local fish farmers and manufacturers have clear brand identity and gain better international visibility.

宏益冷凍水產

這是一個B2B的專案,客戶的冷凍水產工廠位於屏東,以外銷為主。工廠出口的魚大多來自與屏嘉南地區漁民的共同契作。從小小的魚苗到收成,至後續的專業加工及出口,始終堅持著從源頭就開始把關的精神。

在這個專案裡,我們幫客戶透過品牌定位、產品線規劃,和整體傳播美術,協助讓更多人知道他們始終如一的產銷履歷精神,也透過不同角度的插畫和攝影,增加客戶在國際市場上的能見度。

Lucky Holder 宏益冷凍水產

Lucky Holder 宏益冷凍水產

Project Scope

    - brand and communication strategy
    - product line setting
    - designs for CI/VI system
    - website design
    - trade fair stand design

    Project Scope

      - 品牌溝通策略
      - 產品線規劃
      - CI/VI系統設計
      - 網頁設計
      - 展場設計

      Lucky Holder 宏益冷凍水產

      From Fish Farms onto the Dining Table is the suggested new business proposition.

      FMS helped identify the core of the business and built the new brand around it. We worked as brand strategist and creative director; engaging photographers and illustrators to feature not only the manufacturing plant but fish farms, fish farmers and seasoned fish processors in the factory to give the brand a fuller perspective.

      「從源頭到餐桌」是我們給品牌的新定位。

      在這個專案裡,我們是品牌策略總監的角色,負責主導傳播的主軸,然後與攝影師和插畫家們合作,讓策略透過設計呈現出來。

      我們南下去幫契作的漁民拍照、拍漁場的風景、乾淨的水源以及工廠的加工過程,讓原本就是誠實的這道過程,透過影像展現出來,提供更透明且完整的品牌經驗。

      除此之外,我們也想讓以外銷為主的客戶在海外參展時,可以更容易向外國買家介紹亞洲魚種,在產品攝影時也刻意加入西洋食材。

      Lucky Holder 宏益冷凍水產

      The company has a pure and strong vision:
      it only sources and sells top quality fish that has clear record
      of fish farmers and how the fish be farmed.

      從源頭就開始把關是客戶與生俱來的強大基因:
      漁場的環境,魚是怎麼被養大的,他們只和有良好紀錄的漁民共同契作。

      Lucky Holder 宏益冷凍水產

      Lucky Holder 宏益冷凍水產

      We re-shaped the clients’ business position which was reflected in the visual identity overhaul.

      The next step of the project is to make the unique Asian products more accessible to the international buyers and expand clients B2B business to B2C market.

      最後呈現的視覺,與我們一開始賦予的品牌定位環環相扣。透過尋找客戶原本就存在的良善企業本質,讓本來就已經在做的事情,誠實的讓更多人知道,這是我們在這個專案想說的故事。

      Lucky Holder 宏益冷凍水產

      Client:
      Lucky Holder Co., Ltd.

      Creative Director& Designer:
      Five Metal Shop

      Photographer:
      Eliot Chen

      Illustrators:
      Little Oil, Co-Min Chen