Dining In 宏益水產 回家吃飯

Dining In

Dining In is a B2C brand conceived by FMS for our client, Lucky Holder, targeting the domestic market. This project includes brand concept, product line mapping, LOGO, visual identities, and package designs for local retailers.

The core idea was to use top quality B2B products to expand client’s business into B2C market. FMS suggested ‘Dining In’ as the brand name to hint at the product usage scenario. We are currently designing the visual identity and packaging for this B2C brand which will be launched later this year.

回家吃飯

「回家吃飯」是我們的客戶宏益水產除了B2B產業之外,也想藉由自身優質的冷凍水產產品發展成一個與消費者溝通的大眾品牌。從B2B到大眾消費品牌,兩者的市場與行銷方式雖不同,但藉由設計、策略與溝通,以及在良好的產品品質作為前提下,兩者依然可以相輔相成。

我們從品牌概念開始協助他們,包括產品線規劃、LOGO、VI系統、命名,到最後超商通路的包裝設計。

「回家吃飯」的概念是藉由命名的提示,讓消費者得以想像產品的情境與使用方式,並通過產品攝影和視覺元素,藉由在家裡簡單的吃到一條好魚,而得到品牌的好感與記憶度。

Dining In 宏益水產 回家吃飯

Client: Dining In
Graphic Design: Five Metal Shop