HOYII

HOYII

LOGO design for an international restaurant consulting company based in Taipei.

As sounds play an important part in food and beverage business, sounds of the kitchen, of the forks used on plates, of the conversations among guests, FMS decides to use ‘dialogue box’ as design concept and give the company a trustful and vibrant blue.

HOYII BUSINESS

HOYII是一間專門代理國際知名餐廳品牌的顧問公司。

在我們設計LOGO的時候,一直對於反覆朗誦「HOYII」時像一個歡呼聲的意向念念不忘,所以一開始就直覺以「聲音」作為設計概念,除了歡呼聲,也與客戶主要的餐廳產業相關:廚房裡的鏗鏗鏘鏘、餐桌上杯盤互撞的熱鬧聲響以及空間裡人們談話的窸窸窣窣,所以我們以對話框的來作為LOGO的設計概念,填滿每個空間無時無刻的活力。並給予它一個有信任感、活躍的藍色作為品牌的識別色彩,符合品牌年輕靈活的形象。