HOYII Main Station HOYII 北車站

HOYII Main Station

This project includes brand naming, concept strategy and visual identity for the first mall run by our client, HOYII. FMS suggested HOYII Main Station as brand name and key concept because the mall is situated in front of Taipei main station and the naming help the market not only remember the brand but the location.

Considering the young customer profile in the area, FMS also suggests the client to have a public space in the mall and working with artist and designers as sub-cultural art space to draw more traffic in the mall.

Besides from LOGO and visual identity, FMS also produce animation content for a 200cm high LED screen before the main entrance.

HOYII main station

「HOYII北車站」是我們的客戶「和億生活」在台北的第一個飲食商場。台北車站是台北市銀食商場的一級戰場,所以一開始在命名的策略上,我們就希望可以用地理位置來幫助商場提升品牌的記憶度。

因為商場位於地下一樓,所以我們決定給這個商場一個地下鐵的概念,LOGO的設計概念來自地鐵的燈箱,並用2D來轉換呈現。因為商場位處於台北市的補習街一帶,消費群偏向年輕的學生族群,所以視覺的顏也用較鮮明的黃色及粉紅色來表現。

除了此外,我們同時也建議車站裡的空間可以與年輕一代的藝術家或設計品牌合作,發揮空間地理位置的特性。商場入口有一個兩公尺高大型的LED銀幕,第一波由我們製作三支以車站作為概念的動畫,讓路過的旅客駐留拍照,進而提升品牌的好感度與人潮。

HOYII Main Station HOYII 北車站

Client: HOYII
Graphic Design: Five Metal Shop