HOYII Main Station HOYII 北車站

HOYII Main Station

This project includes brand naming, concept strategy and visual identity for the first mall run by our client, HOYII. FMS suggested HOYII Main Station as brand name and key concept because the mall is situated in front of Taipei main station and the naming help the market not only remember the brand but the location.

Considering the young customer profile in the area, FMS also suggests the client to have a public space in the mall and working with artist and designers as sub-cultural art space to draw more traffic in the mall.

Besides from LOGO and visual identity, FMS also produce animation content for a 200cm high LED screen before the main entrance.

HOYII main station




HOYII Main Station HOYII 北車站

Client: HOYII
Graphic Design: Five Metal Shop