Never Ending Story Never Ending Story 華山幾米概念店

Never Ending Story

This is a visual identity project for a restaurant-cum-concept shop-cum-exhibition space. This unique space features a different story by using in-season local produce in the restaurant, sourcing directly from manufacturers and working with designers and artists to curate the space.

FMS is responsible to offer visual identities to the space that serve its versatile role.

故事團團轉

「故事團團轉」是插畫家﹣幾米為主題所衍生的空間,是品牌概念店、是餐廳,也是一個展演空間。每個季節這個空間會從幾米不同的繪本裡選出故事,邀請藝術家貢獻各式各樣的作品;除此之外,餐廳的菜單也因應地方與節日, 選用在地食材變化每一季的菜單主題。透過用餐、展覽,在不同的當令地方、如季節旅行般,體驗每一個幾米的故事。

為了這個七十二變的概念店,我們在設計識別系統時也想保留這個好玩的可變性,隨著不同主題而長出不同的有機變化。

Never Ending Story Never Ending Story 華山幾米概念店

Never Ending Story Never Ending Story 華山幾米概念店

Never Ending Story is the title of a wildly loved illustration book in Taiwan, China and South East Asia and the illustrator adopt the book title to the shop. FMS wants to create a visual identity that complement client’s concept—Never Ending Story -- by using 2D graphics to create 3D spaces and allow these images be able to grow into visual identities in the shop.

「故事團團轉」是一本書名,來自幾米眾多書本的其中之一。幾米為亞洲當代最受歡迎的插畫繪本作者之一,作品廣受兩岸三地與東南亞眾多讀者歡迎。

我們在這個專案裡,除了轉換了幾米繪本裡常見的元素:月亮、鳥、兔子,來構造新的視覺語彙。也為了傳達概念店利用空間說故事的概念,用2D的平面視覺建築3D的空間,並隨著季節主題的不同,讓視覺系統得以跟著生長而不停的改變。

Never Ending Story Never Ending Story 華山幾米概念店

Never Ending Story Never Ending Story 華山幾米概念店

This set of VI is applied on shop signage, gift bags, coasters, table cloths and menu designs.

視覺系統應用:除了店外裝招牌,也有購物袋、飲料冷熱杯、蛋糕盒、菜單、帳單、餐巾,與制服建議。

Never Ending Story Never Ending Story 華山幾米概念店

Never Ending Story Never Ending Story 華山幾米概念店

Client:
Never Ending Story

Designer:
Five Metal Shop

Interior Design:
100分